Tiffany & Co. has unveiled a fresh campaign celebrating its long history and the captivating narratives behind its renowned collections. “With Love, Since 1837” is a nod to the company’s start, founded in New York City by Charles Lewis Tiffany in 1837.
Crafted by set designer Rachel Thomas and imaged by photographer Dan Tobin Smith, the campaign draws inspiration from the artistic showcases of Gene Moore (1910-1998), the distinguished former window dresser and vice president at Tiffany & Co.
With a fusion of archival charm and contemporary flair, the iconic brand presents its timeless core collections through a series of captivating visuals.
Sixteen Stone by Tiffany
“Jean Schlumberger’s visionary creations are among the world’s most intricate designs… Sixteen Stone by Tiffany is a feat of ingenuity and technical artistry, an expression of love’s nurturing forces.”
T by Tiffany
“A reinvention of a Tiffany icon, T designs represent individual strength and perpetual power, worn outwardly to express what lies within… A homage to an iconic motif, T by Tiffany is an expression of love’s endless potential.”
Lock by Tiffany
“A timeless icon inspired by a padlock from 1883, Lock is an expression of love’s enduring protection. A universal symbol of what matters most, Lock keeps safe that which is cherished.”
HardWear by Tiffany
“Drawing on a design from 1962, HardWear is an expression of love’s transformative strength. Like New York, the city in which it was born, the collection embodies an enduring resilience and ability to be free.”
A Legacy of Innovation
When founded in 1837 the store specialized in stationary and fancy goods. However, it was in 1853 that the company shifted its focus to fine jewelry and became synonymous with exceptional craftsmanship and timeless design. Over the decades, Tiffany & Co. has adorned royalty, celebrities, and discerning clientele worldwide, becoming an emblem of sophistication and style. Its iconic blue box and legacy of innovation continue to define the pinnacle of luxury retail.
