Swarovski has announced the global expansion of its fine jewelry category to all flagship stores around the world, in partnership with IGI, which will certify all lab grown diamonds in their new ‘Galaxy’ collection. Designed by Global Creative Director Giovanna Engelbert, the collection will be unveiled this fall at the launch of Swarovski’s new 5th Avenue flagship store in New York.
According to Swarovski CEO Alexis Nasard:
“Lab-grown diamonds will play a significant role in the future of the diamonds category, and they represent a strategic growth category for Swarovski. Our partnership with IGI will guarantee the quality of each stone in our forthcoming Swarovski Created Diamonds collections, enhancing consumer trust and confidence during our global roll out.”
This move is the next phase in a global roll out for Swarovski Created Diamonds and a mark of strategic intent for the Austrian crystal house. IGI will certify the quality of every lab-grown diamond adorning new Swarovski Created Diamond collections, to be offered in all key markets, including the USA, Canada, China, Italy, Korea, Japan UK, Australia, France, Germany, Austria and the UAE.
IGI CEO Roland Lorie commented on the partnership:
“Swarovski has been renowned for its precision cutting, innovation, and artistry since 1895. We are pleased our new partnership will ensure that every single stone is graded and certified according to the 4 Cs of diamond quality.”
Coming September 18
The collection will be available from September 18 in stores across the US and Canada, including Swarovski’s new 5th Avenue flagship store, which opens Fall 2023
About Swarovski
Masters of Light Since 1895
Swarovski creates beautiful crystals-based products of impeccable quality and craftsmanship that bring joy and celebrate individuality. Founded in 1895 in Austria, the company designs, manufactures and sells the world’s finest crystals, Swarovski Created Diamonds and zirconia, jewelry, and accessories, as well as objects and home accessories. Swarovski Crystal Business has a global reach with approximately 2,300 stores and 6,600 points of sales in over 150 countries and employs more than 16,600 people. Together with its sister companies Swarovski Optik (optical devices) and Tyrolit (abrasives), Swarovski Crystal Business forms the Swarovski Group. A responsible relationship with people and the planet is part of Swarovski’s heritage. Today this legacy is rooted in sustainability measures across the value chain, with an emphasis on circular innovation, championing diversity, inclusion, and self-expression, and in the philanthropic work of the Swarovski Foundation, which supports charitable organizations bringing positive environmental and social impact.
